PASLA rebrands to Securities Finance Association Asia Pacific
13 March 2026 Asia
Image: Ajay/stock.adobe.com
The Pan Asia Securities Lending Association (PASLA) has announced its rebrand to Securities Finance Association Asia Pacific.
The change works to better reflect the full scope of activities, markets, and stakeholders represented by the association, while maintaining continuity with its established history and brand equity.
The association explains that when PASLA was established in 1995, the industry was primarily focused on securities lending, with participants categorised simply as borrowers or lenders, however since then, the market has evolved significantly.
A representative explains: “Today the association and its members operate across investment and market access, financing, hedging, short sale structures, collateral management, securities borrowing and lending, repo, and triparty solutions.
“The rebrand aligns the association’s name with this modern market reality, rather than a single product vertical.”
Securities Finance Association Asia Pacific (formerly PASLA) states that securities lending will continue to be a focus, particularly across APAC, as there remains significant advocacy and market development work to be done, however, securities lending is now positioned as a key vertical within a broader securities finance ecosystem, rather than being the association’s sole identity.
The new name aligns with a number of member firms that have already rebranded their businesses to reflect a broader financing mandate while remaining regionally clear and institutionally credible.
The firm highlights that the change is merely an update to its branding and positioning, and not a change to its purpose, membership, or governance.
Stakeholders should expect a controlled transition of the association’s name and visual identity, updates to the website, communications, and event materials, as well as transitional use of “formerly PASLA” to ensure clarity and continuity.
The change works to better reflect the full scope of activities, markets, and stakeholders represented by the association, while maintaining continuity with its established history and brand equity.
The association explains that when PASLA was established in 1995, the industry was primarily focused on securities lending, with participants categorised simply as borrowers or lenders, however since then, the market has evolved significantly.
A representative explains: “Today the association and its members operate across investment and market access, financing, hedging, short sale structures, collateral management, securities borrowing and lending, repo, and triparty solutions.
“The rebrand aligns the association’s name with this modern market reality, rather than a single product vertical.”
Securities Finance Association Asia Pacific (formerly PASLA) states that securities lending will continue to be a focus, particularly across APAC, as there remains significant advocacy and market development work to be done, however, securities lending is now positioned as a key vertical within a broader securities finance ecosystem, rather than being the association’s sole identity.
The new name aligns with a number of member firms that have already rebranded their businesses to reflect a broader financing mandate while remaining regionally clear and institutionally credible.
The firm highlights that the change is merely an update to its branding and positioning, and not a change to its purpose, membership, or governance.
Stakeholders should expect a controlled transition of the association’s name and visual identity, updates to the website, communications, and event materials, as well as transitional use of “formerly PASLA” to ensure clarity and continuity.
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