Transcend, a provider of optimisation solutions for liquidity, funding, and collateral, has appointed securities finance veteran Jeff Kidwell as director of sales for North America.
Kidwell will focus on growing Transcend’s securities finance footprint in North America and will report to Transcend’s head of sales and business development BJ Marcoullier.
Kidwell has been an active senior architect in the securities finance industry since 1982.
From 1982 to 2004, he served as executive director of Morgan Stanley’s North American repo desk. In his career, Kidwell has held the roles of co-head of the global repo desk and managing director for Cantor Fitzgerald.
Most recently, Kidwell was the founder and head of direct repo at AVM Inc, a registered broker-dealer in Florida, prior to running his own consulting firm, Kidwell Consultants LLC.
Commenting on the hire, Marcoullier says: “Transcend has seen tremendous growth over the past few years, which is a result of our strategic investments in product, technology and people. As we look to scale this momentum, Jeff will help us continue our growth in the securities finance marketplace.”
Kidwell adds: “I am looking forward to building on Transcend’s success of driving efficiency and innovation in the collateral optimisation space. It is exciting to be a part of the company’s continued growth as a critical enterprise solution for collateralised businesses.”
Jeff is coming on board during a time when the securities finance space is more focused than ever on collateral, funding and liquidity optimisation, according to Bimal Kadikar, founder and CEO of Transcend.
He continues: “The demand for innovative solutions is driven by rising rates, regulation, and market complexity. With more than 40 years of expertise, Jeff will be a great asset as we continue to grow our market presence and deliver solutions addressing these burgeoning challenges.”
