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Equilend unveils new brand identity via platform consolidation
15 September 2026 US, UK
Image: Ahmed/stock.adobe.com
Equilend has announced a refreshed brand identity, in a move it says reflects how far the company and the industry it serves have evolved.
At the centre of this evolution is the firm’s rollout of a connected platform across securities finance.
Equilend is bringing trading, workflow automation, data and insights, and digital solutions together through a common orchestration layer, providing clients access to the capabilities across the trade lifecycle.
According to the firm, the new tagline ‘Connecting Securities Finance’ reflects Equilend’s role in connecting the people, technology, data, and workflows that power the securities finance market.
Building on that foundation, Equilend continues to invest in its core platform technology, including the release of Spire 3.0, with full front-to-back office capabilities, and the launch and go-live of 1Source, the distributed ledger technology-based single source of truth.
Recent acquisitions of Trading Apps and Finadium, along with a strategic investment in Digital Prime Technologies, reflect Equilend’s commitment to expanding its platform.
Commenting on the announcement, Rich Grossi, CEO of Equilend, says: “For more than two decades, Equilend has been the trusted thread connecting the securities finance market.
“Over the last 18 months, we've been quietly building a more connected platform — bringing trading, workflow automation, data, and digital solutions together as one.
“Our new brand reflects that evolution and our continued commitment to connecting securities finance and moving the industry forward.”
The new identity will be showcased at Equilend’s EMEA Client Day on 16 September in London, and North America Client Day on 29 September in New York.
At the centre of this evolution is the firm’s rollout of a connected platform across securities finance.
Equilend is bringing trading, workflow automation, data and insights, and digital solutions together through a common orchestration layer, providing clients access to the capabilities across the trade lifecycle.
According to the firm, the new tagline ‘Connecting Securities Finance’ reflects Equilend’s role in connecting the people, technology, data, and workflows that power the securities finance market.
Building on that foundation, Equilend continues to invest in its core platform technology, including the release of Spire 3.0, with full front-to-back office capabilities, and the launch and go-live of 1Source, the distributed ledger technology-based single source of truth.
Recent acquisitions of Trading Apps and Finadium, along with a strategic investment in Digital Prime Technologies, reflect Equilend’s commitment to expanding its platform.
Commenting on the announcement, Rich Grossi, CEO of Equilend, says: “For more than two decades, Equilend has been the trusted thread connecting the securities finance market.
“Over the last 18 months, we've been quietly building a more connected platform — bringing trading, workflow automation, data, and digital solutions together as one.
“Our new brand reflects that evolution and our continued commitment to connecting securities finance and moving the industry forward.”
The new identity will be showcased at Equilend’s EMEA Client Day on 16 September in London, and North America Client Day on 29 September in New York.
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